The covers border every check out line in America, next to the gum and candy, just to the left of the incidentals we didn’t know we needed until seeing overpriced little packages of wipes or matches. Suddenly, we chide ourselves for being so careless to be so unprepared!
The covers of many magazines are counting on this feeling too. Take a look at the abundance of advice competing for our attention. We love “How-tos, 100 ways, Cut your effort in half…” type pieces. These offer information that is useful and timely. I myself have bought scads of magazines based on a promise blazing across a cover. The question does bear asking, why are we drawn to things we didn’t know “we didn’t know”? Is it a genuine hope that this is IT, the answer to problems that are plaguing our life? A spark of a new potential hobby? A desire to increase the productivity in our day?
Do these articles hold interest to you? What captures your eye…and…do you apply what you read?